AUGUST COHORT NOW OPEN

The 4-Week Creative AI Masterclass

A live, practical masterclass for people who want to use AI more creatively, confidently and usefully in their real work. Learn how to think better with AI, direct stronger work across text, images, video and sound, and build creative workflows you can continue using long after the four weeks are over.

Join the August Cohort
Starts 17 August 2026 · Mondays & Wednesdays · 2pm–4pm SAST
Participant feedback

When AI finally clicks.

SAMPLE REVIEW 01

I’ve watched a lot of AI tutorials and still felt like I was guessing. This was the first time the tools made sense as part of an actual creative process, not just a collection of impressive demos.

MV
Mia van der Merwe Senior Copywriter · Cape Town
SAMPLE REVIEW 02

The practical sessions were where everything clicked. You could bring something half-working, ask the awkward question, and leave knowing exactly what to try next.

SD
Siyabonga Dlamini Marketing Manager · Durban
SAMPLE REVIEW 03

I expected to learn image generation. I didn’t expect to become much sharper at briefing, critiquing and knowing why an output felt wrong. That has probably been the most useful part.

AP
Aisha Patel Creative Lead · Johannesburg
SAMPLE REVIEW 04

Garth doesn’t teach AI like the tools are the interesting part. The interesting part is what you can make with them. That made the whole masterclass feel grounded and genuinely useful.

TJ
Taryn Jacobs Freelance Designer · Cape Town
SAMPLE REVIEW 05

I joined feeling slightly behind and left with a workflow I’m already using every week. It never felt too technical, but it also never felt watered down.

KN
Kabelo Nkosi Founder · Pretoria
SAMPLE REVIEW 06

The WhatsApp group, recordings and examples made it easy to keep going between sessions. I never felt like I had to understand everything immediately or pretend I did.

NW
Nadia Williams Content Strategist · Gqeberha
Inside the Creative AI Masterclass

Learn the tools. More importantly, learn what to do with them.

Almost everyone has access to AI tools now. Far fewer people know how to use them to produce work that feels thoughtful, original and genuinely useful. This masterclass is designed to close that gap.

You won’t simply receive a tour of whichever tools are popular that week. You’ll learn how to think with AI, brief it properly, direct it, challenge weak outputs, combine different models and bring your own taste and judgement into the process.

Each week includes one two-hour core session and one two-hour practical session. Monday introduces the ideas, tools, demonstrations and working methods. Wednesday is where we review homework, test workflows, fix what is not working and develop the work together.

Four weeks. Eight live sessions. A lot less guessing.

The August Creative AI Masterclass begins on Monday, 17 August 2026 and runs for four weeks. Live sessions take place every Monday and Wednesday from 2pm to 4pm SAST. Every session is recorded and shared afterwards.

  • Monday 17 August & Wednesday 19 August
  • Monday 24 August & Wednesday 26 August
  • Monday 31 August & Wednesday 2 September
  • Monday 7 September & Wednesday 9 September

What this helps you do

Turn messy thoughts, briefs and problems into clearer creative directions.
Use ChatGPT, Gemini and Claude as thinking partners instead of answer machines.
Write stronger prompts with useful context, constraints, examples and direction.
Generate and edit images with more control, consistency and creative intention.
Plan video, audio and multimedia ideas as sequences rather than disconnected clips.
Choose tools based on the job you need done, not whichever model is shouting the loudest.
Combine different AI tools into practical, repeatable workflows.
Protect your voice, taste and judgement while working faster.

Everything has one job: helping you actually use what you learn.

The masterclass combines live teaching, practical experimentation, reusable resources and direct support. You’ll also join a private cohort community where everything is shared and easy to find.

  • Four live core teaching sessions.
  • Four live practical and feedback sessions.
  • Recordings of every live session.
  • A private Creative AI Masterclass WhatsApp Community.
  • A shared resource hub containing recordings, playbooks and supporting materials.
  • Practical homework between the Monday and Wednesday sessions.
  • Reusable prompt structures, frameworks and creative workflows.
  • Tool guides, examples, references and useful updates shared throughout the programme.

The four-week curriculum

Learn how to use ChatGPT, Gemini and Claude as creative thinking partners. Build stronger prompts, develop ideas and turn rough thoughts into useful creative directions.

Learn how to create, edit and refine AI imagery with greater control. Explore prompting, reference images, visual consistency and practical content creation.

Turn images and ideas into short multimedia stories using AI video, voice, music and sound. Learn to plan scenes, direct movement and maintain consistency.

Bring everything together into a practical AI system for your work. Build reusable assistants, workflows and automations that solve real problems.

August Cohort

R2,750
  • Starts 17 August 2026
  • Four weeks
  • Four core sessions
  • Four practical sessions
  • Mondays & Wednesdays · 2pm–4pm SAST
Every session is recorded and shared in the masterclass resource hub.
Garth Manthe, Creative Director of By COB
Garth Manthé
Founder of BYCOB
For the past two years, I’ve helped close to 400 people across brands, agencies and businesses understand how to use generative AI more creatively. My focus is helping people think differently about what is possible, choose the right tools and build workflows that improve the quality of the work.
Secure your August seat

Join the August Cohort

Complete your details below to register. You’ll receive payment information and confirmation steps by email.

Bringing your team?

Email hello@bycob.co.za and we’ll help with group registration and invoicing.
Your seat is only secured once the R2,750 payment has been completed.
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FAQs

Frequently asked questions

This masterclass is open to anyone who wants to use AI better in real work. You could be a creative, marketer, founder, freelancer, strategist, designer, teacher, business owner or team member who wants sharper ideas, better workflows and stronger outputs.

No. You can join if you are new to AI, already experimenting or somewhere in the messy middle. The focus is on building better thinking, better prompting and more practical workflows, not technical complexity.

The August masterclass runs over four weeks. Each week includes one live core session on Monday and one live practical session on Wednesday. Both sessions run from 2pm to 4pm SAST and are recorded for anyone who cannot attend live.
The August Creative AI Masterclass begins on 10 August 2026 and runs for four weeks. Live sessions take place every Monday and Wednesday from 2pm to 4pm South African time.

All sessions are recorded and shared afterwards. Attending live is recommended, but you will still have access to the recordings and resources if you miss a session.

You’ll get live sessions, recordings, a structured Notion hub, practical resources, homework guidance, useful references and optional access to the WhatsApp community where I’ll share reminders, updates, tools and extra notes.

The August Creative AI Masterclass costs R2,750 per person. This includes all eight live sessions, recordings, the content hub, resources and optional WhatsApp community access.

Complete the form on this page. Seats are allocated in order of completed payment, not form submission.

want the full breakdown?

Download the Masterclass Brochure

The full four-week structure, every session topic, what’s included, pricing and how to book—all in one detailed deck.

Get the Brochure
Full curriculum. Clear breakdown. Easy to share.