Build the creative agency
inside your team.
I help your people develop ideas, write copy, create images, build pitch decks and explore video with AI. Practical training and creative direction, built around your brand and real briefs.
Your next creative agency
might already
work for you.
Your team knows your customers, your products and the shade of green that absolutely isn’t the other shade of green. That’s a rather good place to start.
I help them turn that knowledge into creative work through hands-on AI training, real briefs and creative direction. From the first idea to something worth showing. Then we build a process they can use again.
Big brand. Small team. One person with seventeen tabs open.
Give good ideas more ways out.
Agencies & Creative Studios
Help your team turn a brief into concepts, copy, pitch decks, storyboards and visual worlds. Explore new ways to make and refine work across clients, with the creative judgement to know what deserves another round.
Your brand. More creative firepower.
Brand & Marketing Teams
Build the skills to make more of your brand’s creative work in-house. From everyday content to campaign ideas, product images and video, we shape the training around your people, your priorities and the work waiting to happen.
Small team. Plenty up your sleeve.
Small Businesses & Founders
You might be the marketing department. And several other departments. Learn practical ways to write, develop ideas and create visual content with AI, using a manageable set of tools and a process that fits your business.
Hello. I’m Garth. G is also perfectly good.
I’m a creative director, AI consultant and trainer based in Cape Town. I help people develop ideas, make things they’re proud of and build the judgement to know when the work needs another pass.
You’ll work directly with me. Bring your questions.
How we build your creative team.
We start with your people and the work you need to make. Then we build the skills, brand resources and creative workflows to help them do it.
Book a callFind your starting point.
We get to know your team, their experience and the work on their list. Together, we choose the creative tasks that would make the biggest difference to handle in-house.
Give the tools some brand knowledge.
Bring your tone of voice, audience, products and visual references. We organise that context into shared resources, so everyone has a useful starting point. Including the AI.
Get the right tools working together.
Magnific sits at the centre of our visual work, alongside ChatGPT, Claude and Gemini for thinking, writing and development. We explore connected tools and MCP where useful, shaped around your access, budget and company policies.
Make something you actually need.
We work through a real brief together: develop the idea, write the copy and create the agreed visuals, deck or motion work. You practise the decisions and edits that make it better.
Have another go. With less help.
Your team applies the learning to a second brief. We review the work, refine two or three repeatable workflows and agree who makes, checks and approves what happens next.
A workshop to get going.
An agency build to go further.
Start with a focused session, build your team’s creative capability over four weeks, or keep developing with ongoing support. You’ll work directly with me, on work that matters to you.
Creative AI
Workshops
A focused session built around your team:
- An introduction to what creative AI makes possible
- Live demonstrations using relevant tools
- Hands-on exercises around an agreed challenge
- Practical resources to keep exploring afterwards
Choose an introductory talk, half-day or full-day workshop. We agree the focus together, so your team spends its time learning something it can actually use.
Expect questions, experiments and a few “hang on, we could use that”.
The Creative Agency Build
Four weeks to build around your brand:
- Practical training and creative direction on real briefs
- Shared brand resources and clear creative responsibilities
- Two or three repeatable workflows
- A guided project, followed by a second brief with less help
We choose your priorities across writing, concepting, pitch decks, images, video and animation. Your team practises making the work, reviewing it and improving it.
You bring the people. Let’s see what they can make.
Ongoing Creative Partnership
Keep someone in your creative corner.
Regular creative reviews, coaching and practical support as your team takes on new briefs, explores tools and develops its workflows.
We agree the sessions, access and scope around what you need. A useful next step after the Agency Build, or a bespoke partnership for a team with something different in mind.
There’s a lot your team could make.
Tell me about your people, the work on your list and the things you’d love to bring in-house. We’ll work out a sensible place to start. Bring the idea you’re slightly worried might be ridiculous, too.
Book a call