Your team can use AI without looking like every team using AI.
BYCOB helps brand, marketing, communications and creative teams use generative AI for writing, images, video and all the other things someone has just asked for by COB. The work gets faster. The thinking stays human.
Keep the AI. Lose the AI look.
Writing with something to say.
Writing
Brand voice, campaign ideas, scripts, social content and presentations that don’t begin with “in today’s fast-paced world”.
Images someone actually directed.
Images
Clear visual thinking, intentional compositions and a finished result that looks like your brand rather than everybody’s software.
Video with a reason to move.
Video
Scripts, storyboards and production workflows with continuity, pacing and an idea underneath all the clever bits.
Better AI work starts before the prompt.
Especially before someone types “make it pop”. We turn random prompting into a creative system your team can actually use. Then we use it on real work.
Book a working sessionAgree on what good looks like
We get specific about your audience, brand, creative standards and what your organisation will and won’t publish. Obvious, really. This is probably why people skip it.
Give the tools proper context
We build the brand, product, audience and cultural context that helps AI produce something more useful than an enthusiastic first guess.
Build workflows people will use
Prompts, templates, creative processes and feedback loops designed around real jobs. Not a 94-page prompt handbook everyone promises to read later.
Add human judgement
Your team learns to edit, art-direct, challenge and improve the work. AI can generate options. It cannot feel mild embarrassment. Humans remain useful here.
Check it before it leaves
Accuracy. Originality. Representation. Rights. Brand fit. Reputational risk. Then an actual person signs it off. A surprisingly solid system.
Three ways to make AI useful. Pick your level of togetherness.
A practical session, a structured month or ongoing support. Choose how deeply you want to change the way your team works.
Practical Workshops
What this can look like:
- Keynote-style alignment session
- Half-day practical workshop
- Full-day workflow build
- Private individual sessions
Shared language, practical exercises and immediate improvements to real work. Good for teams who want to stop dabbling and start using AI properly.
30-Day Creative AI Accelerator
Thirty days to make it real:
- A structured 30-day programme
- A track built around your team
- Brand-specific workflows and guardrails
- A system your team can run without me
For teams who want AI baked into the workflow, not balanced awkwardly on top. Less theory. More working.
Need BYCOB in the work, not just the workshop?
Ready to punch above your weight?
Stop waiting for “someday”. The teams building with AI are moving faster every week. Let’s give you the systems, confidence, and output to hit back.
Book a call